Summary:
Ultrahuman is making a renewed effort in the U.S. market by leveraging Ring Pro, while Oura continues to dominate with strong growth in a market representing 60% of global demand.

Bullet Points:
– Ultrahuman’s U.S. expansion strategy includes the introduction of Ring Pro to drive growth.
– Oura is further solidifying its position as a market leader with increasing market share.
– The U.S. market plays a significant role, accounting for 60% of the global demand in this industry.

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